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Strategic Partners

James Amoroso

Strategic Partners

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Food & Consumer

Investment Communication

Product innovation

MIH – Make-Innovation-Happen is a specialist innovation services company that helps its multinational FMCG clients accelerate new product developments and improve in-market success rates. MIH is owned and run by veteran Mars marketer, Tim Nicol*, who works with around 30 associates across the UK, Europe, USA and Asia.

Product development

NPD Direct is a product developer supplying creative and technical support to international food & beverage manufacturers and retailers, directly and through clients’ supplier network. Owned and run by Robert Kedzlie, NPD Direct employs a team of chefs, nutritionists, culinary development specialists and food technicians.

Advertising & marketing

Beaconbrands® is an independent, international, full-service, advertising and marketing agency that provides effective through-the-line communication programmes at half the cost and twice the speed of big agencies' networks. Beaconbrands® is owned and run by Saatchi veteran, Rick Rowley.

Mergers & acquisitions

Oghma Partners are specialist advisors within the European food & consumer arena with a focus upon mergers, acquisitions, divestments and strategic corporate development. The firm is run by founders, Mark Lynch and Tim Potter, ex-Goldman Sachs, with over 50 years' combined sector experience.

English language services

Essentia is a supplier of tailor-made English language solutions from editing and translation to individual and group teaching & coaching. Essentia is owned and run by DELTA** graduate Veronica Amoroso* whose core competences include food & beverage, hotel & catering, tax, legal, accounting and investment banking.

Corporate branding & communication

QuaysideComms provides corporate brand strategy solutions, often as part of an organisational revival or corporate refresh. For over 20 years, owner Jonathan Russell has provided creative communications advice and facilitated an understanding of the links between brand, communications and the wider organisational business plan.

Organisation & training

Organisational efficiency

Wingivers is a business, organisational, managerial and personal development company. Founded by ex-Mars managers, Antonia Maclean* and Judith Allsop, Wingivers' focus is on optimising the configuration of people at work in terms of structures, accountabilities, business processes, systems, cultures, attitudes and behaviour.

Training simulations

Ososim creates training games and simulations as a simple but effective way of learning and applying complex skills and behaviours. The company, managed by Jonathan Knight, develops and runs simulations addressing key business issues such as managing change, leading virtual teams and corporate social responsibility.

* (denotes a relationship that spans more than two decades)

** (University of Cambridge Diploma in English Language Teaching to Adults)

"James and I worked together at Mars. He is passionate about high standards, creative and inspirational"

Tim Nicol | MD | Make-Innovation-Happen

Copyright © Amoroso 2011, registered in Switzerland, CHE-114.421.130 MWST